While working for Shoreditch Bar Group, I got the chance to design the visual identity for a newly-acquired venue, the Sunset Bar. The brief required to create a flashy, sensational brand that could gain the attention of the customers in the busy streets of Shoreditch.

The visual identity is inspired by the 80’s neon signs of Las Vegas. The tropical references reflect the vision of the bar as an oasis where to find comfort and fun in the cold London nights. A series of neon lights were designed for the entrance of the bar to invite the public into the space.