Digital Combat Academy is a digital marketing course created by Federico Sbandi. The main values of the company are determination, competition and respect: Federico is a combat sports aficionado who wanted to translate his sportsman learnings into the main values of DCA. The visual identity reflects these brand ethics.

Guidelines were developed to create consistency and recognizability in the brand. A brand book was designed as a result, in which different elements of the identity are explained in detail: logo usage, typography, colour scheme and brand applications.