Roam is a small photography studio based in Rome. Its founders are award-winning photographers who share a long friendship, a love for Rome and for roaming its streets. I was asked to design a visual identity that could reflect the quirky direction of the studio, while at the same time maintaining the focus on the photography.

The visual identity reflects the concept of roaming the city as a creative necessity for the studio: the iconic sanpietrino, an ancient Roman cobblestone, becomes the main element of the brand. The visual style does not overshadow the photography, while bringing an unexpected twist to the communication thanks to its versatility.