While working at Feed, our Creative Director Borja asked us to design a visual identity for the 2019 Christmas party; this short project was secretly pursued in between regular job tasks. Working collaboratively with a small team, we created a theme for the event and a teaser campaign to be rolled across Feed offices.

Fedea Rewe (an alliteration of We are Feed) is a fictional railway service inspired by the Orient Express and Trans-Siberian railway. The concept comes from the chosen location for the party, a warehouse in Shoreditch under the railway arches. The campaign rollout consisted in a series of teaser posters, toilet hacks, train tickets and a billboard next to the venue entrance.