Ancestry is the largest for-profit genealogy company in the world; it operates a network of genealogical, historical records, and related genetic genealogy websites. This is the first time Ancestry has appointed a digital-only agency, with the aim to maximise efficiencies and effectiveness and to ensure creative consistency across all digital channels.

At Feed, we focus on performance marketing and custom-built landing pages and develop specific activity for each digital channel. We use creativity to bring past stories to life and inspire current and new users.

From concept creation to final delivery, we roll out multiple campaigns which includes on-site assets, landing pages, emails, banner ads, social media posts and more. We have seen an uplift in campaign performance with our digital first approach. We drove 25,000 new subs during the VE day campaign. As well as seeing our highest ever conversion rates in performance marketing.