Zago Agricola is a family-owned business based in the north of Italy, working across the Food & Beverages sector. With the opening of their first brewery, I was asked to create a new sub-brand for an upcoming beer line, to be launched in supermarkets in 2018.

All the elements of the new brand identity have been hand-drawn to showcase the authenticity and rawness of Zago beers. Each beer is represented by an illustrated landscape, so to create a compelling storytelling around the brand. A palette of saturated colours makes the beers easily recognisable on the shelf, while the use of paper textures contributes to its rural feeling, emphasising the accessibility of the products to the final consumer.